5 reasons to maintain a current Cannabis blog

5 reasons to maintain a current Cannabis blog

By maintaining a cannabis blog, talking about things in your industry, you automatically use key words that you would like to be associated with on the web.  Google gives you brownie points every time on of your key words or phrases are searched and makes you a your site becomes a little more relevant in it’s big Googley eyes.  This is the biggest reason to keep a blog and make it informative. 1. Search engines look for key words and phrases.  Optimized Blog content a crucial component to cannabis marketing on the web.  It is also smart to keep a list of the words and phrases you think people will search and incorporate them into your marijuana blog posts.  Slowly but surely you move up in relevance with search engines and start getting more traffic (& inquiries!) It’s fairly common knowledge that the search engines (Google, Yahoo, etc.) like content that is regularly updated. This means that their complex algorithms will promote websites that are frequently updated above those that are static. Updating your cannabis blog once a week or more gives the content on your site a better chance of being found by potential clients.  The higher you rank, the better chance you have of appearing in a higher position in search results. 2. Sharing knowledge helps position you as an authority in the cannabis industry and builds trust. This is so valuable when building your reputation and your business. Think of it as sharing your expertise with the world. Once you start appearing in organic Google searches, potential clients will be more likely to come to you for help when they need your services.  Having...
Can a strong cannabis logo design be key to your product sales?

Can a strong cannabis logo design be key to your product sales?

A logo seems so small in the scheme of all that you do, but it can make or break your business! Cannabis logo design should not be taken lightly.  Consider it your company flag.  Rate a few of your favorite competitors.  How does our logo rate when you compare?  It may be time for an update. All of your sales tools including website, sales forms, social media pages and advertisements are lead by your logo design.  Small as it is, it’s the face of your company. FIND A DESIGNER THAT SHARES YOUR TASTE FA good designer or creative director will spend quality time discovering your company culture and background and find a story to build your logo around. Cannabis logo design has been under valued by this new industry but that is changing fast.  THC levels and visibility of your precious flower in it’s packaging strongly influences buyers.  Retailers are the gatekeepers however!  A strong logo design for your cannabis brand is at the top of the list for getting shelf...