Our Cannabis Blog

News & Ideas about Cannabis branding, products & innovation

Where to look for Marijuana Marketing ideas?  Right here.

Where to look for Marijuana Marketing ideas? Right here.

Generally the internet is very limiting for Cannabis growers and processors advertising abilities.   Here are some websites that allow cannabis product ads… Leafy: http://mantisadnetwork.com Marijuana Venture Magazine: http://www.marijuanaventure.com Dope Magazine: http://www.dopemagazine.com Medical Jane : Medical Jane The Daily Chronic : http://www.thedailychronic.net Mantis ads network : http://mantisadnetwork.com Marketers in any vice industry face political, legal, and cultural challenges when communicating the message of their brand or product. Cannabis and medical marijuana marketing is no exception. The legalization of legal cannabis for recreational use in Colorado and Washington has created both opportunities in a new market as well as uncertainties associated with advertising to this market. Like the banks, the media industry as a whole is averse to promoting recreational cannabis due to its controversial nature. While two states have legalized this activity and others are planning on putting the issue to a vote, federal law still considers it to be illegal. Marijuana retailers are technically considered to be narcotics traffickers, and marketers in the sector can be viewed as accomplices. Google, one of the main online advertising outlets, has long restricted searches related to drugs out of its own conviction. Other advertising channels, such as newspapers and billboards, are legally restricted from accepting advertising money related to drugs. This is true in cities where the substance is legal for both recreational and medicinal use. These laws work to protect underage individuals from seeing the advertisements and sparking their interest in drug use. For example, Colorado laws state that any kind of mass media advertising that has the potential to reach 30 percent or more individuals under the age of 21 is restricted. Online content that does not block minors’...
5 reasons to maintain a current Cannabis blog

5 reasons to maintain a current Cannabis blog

By maintaining a cannabis blog, talking about things in your industry, you automatically use key words that you would like to be associated with on the web.  Google gives you brownie points every time on of your key words or phrases are searched and makes you a your site becomes a little more relevant in it’s big Googley eyes.  This is the biggest reason to keep a blog and make it informative. 1. Search engines look for key words and phrases.  Optimized Blog content a crucial component to cannabis marketing on the web.  It is also smart to keep a list of the words and phrases you think people will search and incorporate them into your marijuana blog posts.  Slowly but surely you move up in relevance with search engines and start getting more traffic (& inquiries!) It’s fairly common knowledge that the search engines (Google, Yahoo, etc.) like content that is regularly updated. This means that their complex algorithms will promote websites that are frequently updated above those that are static. Updating your cannabis blog once a week or more gives the content on your site a better chance of being found by potential clients.  The higher you rank, the better chance you have of appearing in a higher position in search results. 2. Sharing knowledge helps position you as an authority in the cannabis industry and builds trust. This is so valuable when building your reputation and your business. Think of it as sharing your expertise with the world. Once you start appearing in organic Google searches, potential clients will be more likely to come to you for help when they need your services.  Having...
Can a strong cannabis logo design be key to your product sales?

Can a strong cannabis logo design be key to your product sales?

A logo seems so small in the scheme of all that you do, but it can make or break your business! Cannabis logo design should not be taken lightly.  Consider it your company flag.  Rate a few of your favorite competitors.  How does our logo rate when you compare?  It may be time for an update. All of your sales tools including website, sales forms, social media pages and advertisements are lead by your logo design.  Small as it is, it’s the face of your company. FIND A DESIGNER THAT SHARES YOUR TASTE FA good designer or creative director will spend quality time discovering your company culture and background and find a story to build your logo around. Cannabis logo design has been under valued by this new industry but that is changing fast.  THC levels and visibility of your precious flower in it’s packaging strongly influences buyers.  Retailers are the gatekeepers however!  A strong logo design for your cannabis brand is at the top of the list for getting shelf...
ALL STRAIN Co2 Cannabis Oil Extraction coming to Washington

ALL STRAIN Co2 Cannabis Oil Extraction coming to Washington

Cannabis oil extraction is definitely in high demand.  Eden Labs is months out on pre-orders and outdoor growers can increase the value of their flower by 700%, and value of their trim by 5000%. Phase I WA grower/processors have been cropping out and few are set up to produce or purchase concentrated oil for processing into products.  There has been a stock pile of dry flower and trim piling up around Washington state.  There has also been some very grey areas around processors doing extractions for other processors.  Who knew that being first out of the gate could be both a blessing and a curse? Solution: ALL STRAIN is coming to the rescue, launching a chain of extraction and processing facilities across Washington to service grower/processor extraction needs. All Strain found Brandsy, the “best marijuana web design company they could find” for their Cannabis branding, marijuana website design & marketing management. We’re thrilled to have such a forward thinking new partner and client. All Strain will help producers and processors accomplish their production goals and help them save time and money so they can beat the competition to market with new cannabis products. Written by Amanda...
Marijuana retailers choosing only the best cannabis products

Marijuana retailers choosing only the best cannabis products

Best cannabis products is a loose term. It should be based entirely on whats in the package right?  Marijuana product design is proving to be the most important part of the equation in Washington’s recreational cannabis industry. There was a brief period when Washington’s recreational marijuana industry was desperate for any & all, worst and best cannabis products. Growers were in control. Demand was high & the supply was very low. Retailers were scrambling to secure product & were paying top dollar. Wholesale prices were as high as $15 per gram & retailers had no choice but to pay high prices. Now, only 6 months after the July 8, 2014 legal marijuana launch, the tables have drastically turned. Growers have been stock piling cannabis flower & trim & processors have a plethora of competition for precious shelf space. Wholesale prices have been driven down. The Washington State Liquor Control Board intends to have 334 licensed retail stores across the state, but so far, less than 80 have currently opened. The amount of licensed producer/processors has exceeded the retail shelf space. The necessity for stand out branding is now crucial if processors wish to seize some market share. Brand awareness will even out weigh product quality until the industry levels off. Processors must invest in their branding. Also their sales representation & presentation must be professional & thorough. Retailer presentation should include a website and social media pages, product & packaging images, a list of all available products, test results, price per gram & a prompt for immediate order. Follow up communication & a face to face with a sales professional...